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Traditionally, retail promoters have served as the face of the brand, building interpersonal connections with customers to influence their purchasing decisions. All this changed with the rise of technology and shifts in customer behavior. The role of a retail promoter now incorporates human touch with technological innovations. The Traditional Role of Retail Promoters The earlier … Read more

In today’s dynamic retail landscape, the line between physical and digital commerce is becoming increasingly blurred. Amidst higher expectations from customers for seamless transitions between in-store and online experiences, brands that fail to meet these expectations risk losing customer loyalty. For many traditional retail businesses, it comes as much of an opportunity as it is a … Read more

In the fast-paced world of ecommerce, a well-optimized product listing is something that can make the difference between a sale and a missed opportunity. However, companies today forget or pay little attention to certain critical aspects of their product listings that can help them secure a much-needed higher conversion and revenue. Below are five common … Read more

In the launching of a product, most of the attention and emphasis is given to the marketing strategies, digital campaign, and advertisement. While these are important elements, perhaps one underappreciated aspect that plays a huge role for a successful product launch lies in the hands of the brand promoters. They are the on-ground warriors that … Read more

It’s during the holiday seasons that ecommerce shoppers increasingly look for gifts, deals, and seasonal products. The opportunity here for brands is to really exploit increasing traffic and boost sales, but to do so efficiently, you need to adapt your product listings in a way that can stand out during the holiday rush. Seasonal optimization … Read more