It’s during the holiday seasons that ecommerce shoppers increasingly look for gifts, deals, and seasonal products. The opportunity here for brands is to really exploit increasing traffic and boost sales, but to do so efficiently, you need to adapt your product listings in a way that can stand out during the holiday rush. Seasonal optimization of your listings ensures that your products resonate with holiday shoppers, attract more clicks, and lead to higher conversions.
Here is a guide on how to make seasonal product listings during holiday campaigns:
1. Holiday Themed Keywords
Unlike how you would optimize the regular listings for SEO, your keywords should be those that reflect holiday-specific searches. Consumers often search by seasonal terms for gifts. Add these keywords into titles, descriptions, and metadata to make them more discoverable.
Add holiday-related keywords: Include phrases like “holiday gifts,” “Diwali deals,” “Christmas offers,” or “perfect for the holidays” that match what the buyer is looking for.
Example: From “Wireless Bluetooth Earbuds” to “Wireless Bluetooth Earbuds – Great Holiday Gift for the Music Enthusiast.”
Target gift-focused searches: Use keywords like “gifts for him/her,” “top holiday gift ideas,” or “stocking stuffers” to reach the buyer who needs help picking the perfect gift.
2. Update product descriptions with holiday content
During the holiday season, people seek products that will fulfill a need but also create the magic and feeling of the season. Align your product descriptions with holiday-driven messaging around their seasonal emotions and urgency.
Talk about Gifting: Talk about this product and how it makes an amazing gift for certain recipients, such as family members, friends, or co-workers.
Example: “Give that special someone the holiday gift to end all gifts this holiday season – this sumptuous skincare gift set”.
Create Urgency: Adding Buzzwords Such As “Limited Edition,” “Exclusive Holiday Collection,” or “Only Available for a Short Time” create a sense of urgency and scarcity, informing potential customers they must act sooner rather than later before product is no longer available.
Emphasize Seasonal Use of Product If Necessary: Integrate it in case the product only really makes sense over the holiday seasons. This would work marvelously to demonstrate the extent to which the product makes sense for the intended season.
Example: “These plush slippers are meant to warm your feet for those frosty winter mornings.”
3. Festive Images and Videos
Use of visuals attracts customers because sometimes during the holiday season festive images revive the feeling of holiday time. Update your images and videos of products, based on seasonal appeal for engaging and timely listings.
Holiday-themed images: A backdrop and props or colors that hint at the theme in product images.
Example: A watch in a gift box with a ribbon, surrounded by holiday decorations.
Holiday Packaging: If you offer special holiday packaging, include that in your product images and target buyers who are looking for pre-gifted products.
Seasonal Videos: Short, festive videos using your product in a holiday scene or as an unwrapped present. Videos tend to generate more emotive involvement and produce higher engagement numbers.
4. Holiday packages and offers
This is because most consumers may not be willing to receive less in terms of value during holidays. Indeed, a very effective manner of servicing demand happens to be offering product bundles or special offers. Bundles drive average order values higher than individual purchases while presenting convenient, appealing options for customers to offer as gifts to others.
Bundled Complementary Products: Package complementary products together and market as a “holiday gift set” or “limited edition bundle.” That helps to place a value in the mind of the customer and makes gifting easy.
Example: A “Holiday Skincare Gift Set” is a bundle that includes moisturizer, serum, and face mask, for which a bundle price will be paid, rather than at the normal prices when sold individually.
Buy More: Offer discounts for multiple unit purchases of the same product to encourage bulk orders and gift purchases.
Example: “Buy two sweaters, get 15% off – perfect for holiday gifting!”
Special Holiday Offers and Free Shipping Only Valid for a Limited Period: Special holiday offers or free shipping for limited time will create a sense of urgency, and buyers will buy on impulse.
5. Highlight Shipping Deadlines and Gift Wrapping
Most holiday shoppers are concerned about when their gifts will arrive. Reducing uncertainty by posting shipping deadlines openly is critical. Moreover, gift wrapping is also very popular during the holidays.
Shipping Information Display: Clearly indicate the shipping deadlines for holiday delivery on the product pages. If possible, offer express or expedited shipping.
Example: “Order by December 20th to get it before Christmas.”
Gift Wrapping Services: Sell gift wrapping as an extra with purchase, and feature samples of your wrapping style in images.
Example: “Wrap any gift for the holiday season for just additional Rs. 5”
6. Personalize for the Season
It is one way of making your product listings unique. The consumer likes personalized gifts during the holidays. Through customization, you can pick on a competitive advantage.
Personalized Gifts: If your products can be personalized, highlight that heavily during holidays. Be it engraving a name or changing colours, personalization adds value.
Example: “Personalized leather wallets – add your loved one’s initials for a holiday gift they will treasure forever.”
Personalized Ideas: Leverage smart content so that you give the shopper personalized product recommendation based on the history of their browsing or buying behavior, so that they see products which matter to them.
7. Design Captivating Holiday CTAs
It’s your CTA buttons, which may turn out to be that important push a buyer would take to commit to purchase. So change these for holidays with some flair and an added urgency.
Use festive language: Get rid of that boring generic “Buy Now” or “Add to Cart.” That’s just too run-of-the-mill for the holiday season. Then insert festive options such as “Gift This Now” or “Get It Before It’s Gone.”
Example: “Snag Your Holiday Deal” or “Shop Our Diwali Collection Today!”
Create urgency of holiday shopper: Most of the holiday shoppers do not have much time so you can create urgency by adding CTA.
Example: “Low Stock Left – Order Now for Delivery Before the Holidays!”
8. Social Proof-Boost Holiday Reviews
Customers read reviews and ratings highly during the holiday season. Give them an opportunity to write holiday review in order to establish trust and sway new buyers.
Holiday Reviews: Look for reviews that feature how the product is a great holiday gift, or how the use is seasonal.
Example: “I received this as a Christmas gift for my wife, and she loved it! It’s great for winter!
Ask for Holiday Reviews: Email requests for holiday reviews and testimonials when the product is purchased.
Seasonal product listings are the key to maximum ecommerce success during the holidays.
Seasonal product listings hold the key to maximal ecommerce success during the holidays. From holiday-specific keywords and festive visuals to personalized messaging, you can tap into the holiday spirit and attract more buyers. Love In Store (LIS) specializes in helping brands optimize their product listings for a standout performance when peak shopping activity like the holidays occurs. We have the expertise in creating high-converting listings and we make sure your products get the visibility and engagement needed to succeed in an ever-competitive ecommerce landscape. Let us help make this holiday season your most profitable one yet!